Why this matters
Your customers check you online first. All of them.
Not an opinion. This is what the research says about how people decide whether to call a business, and what a slow or missing site costs.
97%
of consumers use online media to research products and services in their local area. The internet is the primary tool people use before becoming a customer.
BIA/Kelsey
76%
search for a company's online presence before visiting a physical location, and 45% are likely to visit in person after finding a strong local listing.
Visual Objects
53%
of mobile visitors abandon a page that takes longer than three seconds to load. The average mobile page takes around fifteen.
Google
62%
of consumers avoid a business entirely when the information they find online is wrong. Old hours and a dead phone number cost you the job.
BrightLocal
32%
higher chance a visitor bounces for every extra second of load time between one and three seconds. Speed is not a detail, it is the front door.
Google Customer Insights
85%
say contact details and opening hours are an important factor when researching a local business. Most sites bury both.
BrightLocal
What this adds up to: people are already searching for what you do. If they cannot find you, or the page is slow, or the details are wrong, they call the next business on the list. A fast, accurate, hand built site is not decoration. It is the difference between being considered and being skipped.